Week 1: Course Overview & Website Basics
Objective: Gain foundational knowledge in WordPress and digital
marketing while building your professional website.
- Introduction to Digital Marketing and
its Importance
- Overview of WordPress and its Role in
Creating Websites
- Understanding Hosting, Domains, and
Website Functionality
- Setting Up WordPress and Choosing an
SEO-Friendly Theme
- Customizing the Website Layout to
Reflect Your Brand
Week 2: Website Optimization & Plugin Essentials
Objective: Enhance your website’s functionality and performance.
- Installing and Configuring Essential
Plugins (SEO, Security, Backups)
- Creating Core Website Pages (Home,
About, Services, Contact)
- Testing and Optimizing Website Speed,
Mobile Friendliness, and User Experience
Week 3: Organic SEO Strategy
Objective: Create a tailored SEO strategy
to increase organic search visibility.
- Introduction to Organic SEO and Why It
Matters
- Keyword Research Techniques Using SEO
Tools
- Competitor Analysis and Identifying
Content Gaps
- Planning an SEO Content Calendar
- Setting Up Google Analytics and Search
Console for SEO Tracking
Week 4: On-Page SEO Optimization
Objective: Improve on-page SEO to enhance your website’s search engine rankings.
- Optimizing Website Content with
Keywords, Meta Tags, and Header Tags
- Structuring Content for Readability
and User Engagement
- Internal Linking and Creating a
Sitemap for Better Navigation
Week 5: Off-Page SEO & Backlink Strategies
Objective: Strengthen your website’s authority and visibility through external SEO efforts.
- Building Backlinks Through Guest
Posting and Industry Collaborations
- App Store Optimization (ASO)
Techniques for Mobile Visibility
- Optimizing Site Performance for Mobile
and Speed
Week 6: Social Media Optimization & Graphic Design
Objective:Build a strong social media presence with engaging visuals.
- Social Media Marketing Basics
- Optimizing Social Media Profiles for
Engagement
- Introduction to Photoshop and Canva
for Social Media Graphics
- Practical Design Sessions: Flyers and
Social Media Posts
Week 7: Social Media Graphics & Video Editing
Objective: Master the creation of visual content for social media platforms.
- Canva Techniques: Infographics and
Other Designs
- Introduction to Video Editing Tools
- Practical Design Sessions: Creating
Infographics and Editing Videos
Week 8: Paid Advertising & Campaign Management
Objective: Execute and manage paid advertising campaigns across multiple platforms.
- Developing Ad Campaigns for Various
Platforms
- Audience Targeting, Budgeting, and
Crafting Effective Ad Copy
- A/B Testing and Analytics for
Optimizing Campaign Performance